Tools & Training
Perfectly Position Your Offer
Crisis
How to perfectly position your offer
Watch
How To Perfectly Position Your $10,000 Coaching Offer
In this training you’ll learn how to talk about your offer so that your ideal clients lean in and buy. Extremely small shifts in messaging and positioning can transform a struggling offer into one that’s crushing it. Using real-world examples like Febreze’s $200M turnaround and our client Kirstin’s meteoric rise, you’ll see how to identify blind spots in your messaging and the exact words to use to make your offer irresistible.
Key Ideas You’ll Learn
1
The Febreze Breakthrough:
How one simple change in messaging turned a failed launch into a $200M
success story.
2
Solve the Crisis, Not the Product:
No one cares about your features—they only care about the #1 crisis in their life, and you must show how you solve it.
3
The Two Things Every Buyer Needs:
They need to know you understand their crisis, and they need to see your clear path to solving it—why Starlink wins and HughesNet doesn’t.
4
The Power of a Killer Feature:
One standout promise can transform your offer, just like Domino’s owned the pizza industry with “30 minutes or less.”
5
Borrow, Don’t Build:
It’s far easier to motivate people to buy when you borrow other people’s audiences instead of grinding to build your own.
Bryan Harris
Lead trainer and coach at Growth Tools
Training Highlights
This training guides your learning while the tools help you implement.
Tool Downloads
Tools & Training
Perfectly Position Your Offer
Crisis
How to perfectly position your offer
Watch
How To Perfectly Position Your $10,000 Coaching Offer
In this training you’ll learn how to talk about your offer so that your ideal clients lean in and buy. Extremely small shifts in messaging and positioning can transform a struggling offer into one that’s crushing it. Using real-world examples like Febreze’s $200M turnaround and our client Kirstin’s meteoric rise, you’ll see how to identify blind spots in your messaging and the exact words to use to make your offer irresistible.
Key Ideas You’ll Learn
1
The Febreze Breakthrough:
How one simple change in messaging turned a failed launch into a $200M
success story.
2
Solve the Crisis, Not the Product:
No one cares about your features—they only care about the #1 crisis in their life, and you must show how you solve it.
3
The Two Things Every Buyer Needs:
They need to know you understand their crisis, and they need to see your clear path to solving it—why Starlink wins and HughesNet doesn’t.
4
The Power of a Killer Feature:
One standout promise can transform your offer, just like Domino’s owned the pizza industry with “30 minutes or less.”
5
Borrow, Don’t Build:
It’s far easier to motivate people to buy when you borrow other people’s audiences instead of grinding to build your own.
Bryan Harris
Lead trainer and coach at Growth Tools
Training Highlights
This training guides your learning while the tools help you implement.
Tool Downloads
Crisis
How to perfectly position your offer
Watch
How To Perfectly Position Your $10,000 Coaching Offer
In this training you’ll learn how to talk about your offer so that your ideal clients lean in and buy. Extremely small shifts in messaging and positioning can transform a struggling offer into one that’s crushing it. Using real-world examples like Febreze’s $200M turnaround and our client Kirstin’s meteoric rise, you’ll see how to identify blind spots in your messaging and the exact words to use to make your offer irresistible.
Highlights
downloads
This training guides your learning while the tools help you implement.
12:53
1. Tool vs. Problem
Stop talking about your ...
27:40
2. $200m Febreeze Br...
How Febreeze went from...
40:10
3. 1 killer feature nee...
Find their #1 bottle neck
50:22
4. Find $$$ Buyers
You don’t need to build an...
Bryan Harris
Lead trainer and coach at Growth Tools
“Exactly how coaching should be”
Get 1 week of free Coaching on me
I’ll personally train and coach you on how to land $10,000 clients over the next 7 days. You’ll have your offer and at least one partner thats highly likely to promote you to their audience
I’ll personally train and coach you on how to land $10,000 clients over the next 7 days. You’ll have your offer and at least one partner thats highly likely to promote you to their audience
Verse of the day:
Jeremiah 33:3 “Call me and I will answer you and tell you great and unreachable things you do not know”